We aim to get closer to your consumers by taking a holistic approach to consumer decision making, taking account of the non-conscious as well as the conscious.
Our three step framework ensures we get close to understanding your customer.
Underpinning this is our toolkit, which combines Behavioural Economics approaches as well as traditional research approaches.
REVIEW: Review and uncover what’s known and likely contextual & heuristic influences.
HYPOTHESISE: Hypothesise what is influencing current behaviour.
BUILD: Use the most appropriate methods ‘the sweet spot.’