Impact welcomes Sarah to the team as a Graduate Research Executive. Having attained a Psychology degree at the University of Southampton and a Masters in Group Processes and Intergroup Relations, Sarah has a wide range of knowledge pertinent to market research. In her role, Sarah will be assisting the research projects carried out by the Utilities team.
Sarah is passionate about market research due to the great satisfaction in completing a project from start to finish - she is passionate about statistics too. As a psychology graduate, studying how we can change attitudes and behaviours is something that Sarah finds really interesting. If she wasn’t working in market research, Sarah would probably be reapplying to do a PhD in social psychology, using virtual reality to test which factors determine whether people would intervene when witnessing a hate crime.
Aside from work, Sarah enjoys singing, baking and watching films – she is a huge film fan! An interesting fact is her fear of butterflies and she also once played Mother Abbess (Mother Superior) in the Sound of Music in school.