Do Christmas ads engage customers?

December 7, 2016

As specialists in customer engagement in the utilities sector, we're usually focused on asking people about their electricity, gas or water supplies, or their transport experiences. But when our heartstrings were pulled by this year's crop of Christmas ads with their animated animals, cute carrots and amazing animations, we wondered how much all this fun (which has led to views of these ads on YouTube up 53% on last year*) is at delivering the ads original purpose: to increase footfall in stores... 

 

 

 

 

 

 

 

 

 

 

 

* https://www.marketingweek.com/2016/12/06/sainsburys-youtube-christmas/ 

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